In June 2024, Elite Skills Development, working in partnership with the Long Beach Bar Foundation, was selected to serve as a member of the Governor’s Office of Planning and Research Trusted Messenger Network (TMN).  Working through the Office of Community Partnerships and Strategic Communications (OCPSC), ESD and LB Bar were one of 110 community-based organizations selected in 2024.  OCPSC mission is to coordinate California’s most important statewide public awareness and community outreach campaigns, the state can realize more inclusive and effective outcomes while preventing equity gaps in statewide outreach. Additionally, it is specified that the OCPSC shall work with local community based organizations and other partners to engage Californians with culturally competent and relevant information with the goal of improving the quality of their lives and livelihoods.

 

Grantees serve as a “trusted messenger” who can raise awareness, mobilize public support, and provide critical, timely and accurate information on the state’s most important issues. The OCPSC is currently directed to build and manage campaigns related to COVID-19 vaccines and harm reduction, water conservation, Individual Taxpayer Identifications Number (ITIN), and extreme heat.

 

Grantee must conduct highly interactive peer-to-peer engagements by utilizing staff in community locations to encourage the public to take action related to OCPSC campaigns. Interactive engagements need to promote a meaningful dialogue (in-language) building confidence to take a specific action.

 

ESD and LBBF will be required to perform 4,687 Engagements between June 2004 and June 2025.

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Current Progress: 4,000 Engagements have been completed as of February 2025.

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ESD previously served as a Trusted Messenger during COVID, 2020 - 2022.